This in-depth methodological training enhances journalists’ professional skill sets by introducing ethnography as a powerful research methodology to gather nuanced, multi-dimensional insights.
It is particularly suited for journalists working with social and cultural phenomena, investigative reporting, or minority groups, equipping them with the tools to engage deeply with communities, uncovering complex, often hidden narratives.
Contact us: info@oktodi.fi
What You’ll Learn
- Core principles of ethnography and the strengths of ethnographic knowledge
- Where and how to apply a diverse set of ethnographic methods in journalistic work
- Techniques to uncover hidden insights, engage more deeply with people, and build stronger human-centered narratives
- How to identify meaningful patterns from field notes and recordings
- How to navigate the ethical challenges of ethnographic journalism
- Ways to enhance cultural awareness of how your own position shapes reporting
- How to move beyond “bothsiderism” to report complex issues with nuance
- Strategies for sharing information responsibly, avoiding stereotypes and overgeneralization
- Ways to strengthen media pluralism and amplify underrepresented voices
Content
- Introduction to ethnography and ethnographic journalism
- Participant observation: learning through immersion
- Ethnographic interviews: techniques for hidden insights
- Fieldwork tools
- Organizing and processing ethnographic data
- Reflexivity, objectivity, and trust in ethnographic work
- Concrete examples of ethnographic journalism
- Ample time for hands-on exercises
Duration and Pricing
Duration:
- One full day (7.5 hours), or
- Two half-days (3.5 hours each, 7 hours total)
Price: €4500 + VAT
Delivery: Online (interactive format with practical exercises)
Customer Feedback
- ”A practical training for anyone who wants to produce deeper and more respectful content!”
- ”The training was comprehensive, interesting, and inventive. The trainers’ expertise was evident, and the material was presented in an easily understandable way.”
- ”Extremely useful, engaging, and progressive training for us as individuals and as a group!”
- ”The training introduced new perspectives and possibilities for journalism. An inspiring and motivating experience.”
- ”A thought-provoking training that makes you eager to apply the lessons immediately. Giving voice through ethnographic journalism to those who might not otherwise be heard in daily news is especially important in these times of polarization.”
Trainers
Ninnu Koskenalho and Suvi Jaakkola are social and cultural anthropologists specializing in media and communications. They have over a decade of experience in utilizing and applying anthropological expertise in various contexts.
Contact us: info@oktodi.fi