This in-depth methodological training enhances journalists’ professional skill sets by introducing ethnography as a powerful research methodology to gather nuanced, multi-dimensional insights into social groups and cultural phenomena.
It is particularly suited for journalists and non-fiction writers working with social and cultural phenomena or minority groups, equipping them with the tools to engage deeply with communities, uncovering complex, often hidden narratives.
Contact us: info@oktodi.fi
What You’ll Learn
- A diverse set of methods applicable in journalistic work.
- Tools to engage more closely with people and their perspectives.
- How to avoid “bothsiderism” and report more accurately on complex issues
- How to enhance media pluralism and amplify underrepresented voices
- Responsible dissemination of information, avoiding generalizations and stereotypes.
- Culturally aware understanding of one’s position’s impact on journalistic work
Content
- Introduction to ethnography and ethnographic journalism.
- Ethnographic methods: where and how to apply?
- Strengths of ethnographic knowledge and information.
- Ethical considerations.
- Emphasis on practical exercises.
- Concrete examples of ethnographic journalism.
Duration and Pricing
- Duration: Available in both six-hour and three-hour versions to suit different needs.
- Price: Five hours at €3500 + VAT, three hours at €2500 + VAT.
- Delivery method: In-person or remote teaching via the client’s webinar platform.
Customer Feedback
- ”A practical training for anyone who wants to produce deeper and more respectful content!”
- ”The training was comprehensive, interesting, and inventive. The trainers’ expertise was evident, and the material was presented in an easily understandable way.”
- ”Extremely useful, engaging, and progressive training for us as individuals and as a group!”
- ”The training introduced new perspectives and possibilities for journalism. An inspiring and motivating experience.”
- ”A thought-provoking training that makes you eager to apply the lessons immediately. Giving voice through ethnographic journalism to those who might not otherwise be heard in daily news is especially important in these times of polarization.”
Trainers
Ninnu Koskenalho and Suvi Jaakkola are social and cultural anthropologists specializing in media and communications. They have over a decade of experience in utilizing and applying anthropological expertise in various contexts.
Contact us: info@oktodi.fi